Ferrari mentioned that he came from the world of animation. I've followed a few animated shows (namely Avatar: the Last Airbender and Legend of Korra) closely enough to know that big changes can be made from conception to final product even there, but the trick is that it generally happens much, much earlier. One of the Legend of Korra writers provided an example of the writing process for an episode of animation, and it went from premise in October 2011 to outline in November 2011 to the script used for recording dialogue in January of 2012... and that's for an episode whose season began airing in September of 2013. It makes perfect sense that someone who came from the world of animation would be all "What are you doing?!" if stuff was being produced and shown before the foundation was properly set, even if that's how things are commonly done in the world of video games.