How fair is "marketing promise" being broken as criticsm?

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Lulcielid

Warrior of Light
Oct 9, 2014
3,639
2,316
23
Buenos Aires, Argentina
#1
I used the term "marketing promises" because that's what they, promises with marketing purpose.

Scenarios:

  • A developer promises that certain features only for the final release either not having them or being toned down.
  • A developer shows some features in trailer(s) only for some/many of them being missing or toned down.
To some this is an issue (of varying degree of annoyance), one that merits being listed as a shortcomming of the product.

To people that have this view, I'd like to know why do you put such weight on that?
 

Storm

Warrior of Light
Oct 26, 2013
2,828
4,574
26
#2
marketing promises are how expectations are shaped, and when those expectations arent met in the end it leads to dissapointment.

i think its valid to complain about it but some players use it as a reason to trash the entire game (like it happens with FFXV) and thats when it becomes empty hyperbole...
 
Likes: Nova

AnGer-dono

SOLDIER Second Class
Dec 27, 2014
345
140
Germany
#3
I don't think "breaking marketing promises" is necessarily an invalid point of view, but it is something I firmly believe has no point in (consumer-oriented) criticism which should be organized around the final result first and foremost. Where it has merit, I believe, is in examining it in the context of a "post-mortem", i.e. pieces that examine hype culture surrounding a game because it may help explaining why certain aspects turned out in a particular fashion.
 

LeonBlade

Administrator
Administrator
Moderator
Site Staff
Oct 25, 2013
2,025
1,771
27
Blossvale, New York
#4
Every time developers show off things still in development they always say things like "subject to change" or "still in development". Yet, every time, people get disappointed when things don't meet their expectations or things get changed over time. Gamers are ungrateful and selfish many a time and don't think about the implications of things.

If something is cut from the game or things change during development, that's to be expected. Crying about it just makes people look entitled.
 
Likes: AnGer-dono