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I'm still not an ardent believer in there being no such thing as bad publicity.
Society is much different these days. There is an information overload. We are oversaturated with Media and Entertainment.
Something has to really make a strong impression for people not to immediately dismiss it. That's not a negative for those people - It's just the truth - our brains can't handle making full and objective decisions on every single property - we form first opinions and persue the good, while dismissing the bad until something changes our mind.
We're already prepared to follow XV simply because it's Final Fantasy - we have followed it much more closely and most of us have a full understanding. We base our opinions on this - be they positive or negative.
I've made my thoughts on E3 clear - it was poor marketing. Especially as this was the last e3 for XV. Tabata has described a strategy targeting the Western Audience and this event is the jewel in the crown of western game marketing.
To show the horrible(Mat's fault, granted) Microsoft demo and use the polarizing music (incredibly important for a trailer. Entirely unsuitable - confuses the tone/style of game) for Sony was ludicrous.
We all know that this discouraged many neutrals off the game (a person who hated the game would do so regardless).
The wonky marketing is the source for so much uncertainty, I believe. They'll show something brilliant and then mar it with something like the Dawn Trailer. I don't think Platinum Demo did them any favours. To not include proper tutorials was idiotic - and gave many a bad experience.
Lots of people aren't willing to give things a second chance.
Strong reviews are still the strongest marketing. If it scored well, people will reconsider. If it scored poorly, people will question themselves.
The headline "Final Fantasy is Back" - will sell more copies than any trailer we've seen.
Society is much different these days. There is an information overload. We are oversaturated with Media and Entertainment.
Something has to really make a strong impression for people not to immediately dismiss it. That's not a negative for those people - It's just the truth - our brains can't handle making full and objective decisions on every single property - we form first opinions and persue the good, while dismissing the bad until something changes our mind.
We're already prepared to follow XV simply because it's Final Fantasy - we have followed it much more closely and most of us have a full understanding. We base our opinions on this - be they positive or negative.
I've made my thoughts on E3 clear - it was poor marketing. Especially as this was the last e3 for XV. Tabata has described a strategy targeting the Western Audience and this event is the jewel in the crown of western game marketing.
To show the horrible(Mat's fault, granted) Microsoft demo and use the polarizing music (incredibly important for a trailer. Entirely unsuitable - confuses the tone/style of game) for Sony was ludicrous.
We all know that this discouraged many neutrals off the game (a person who hated the game would do so regardless).
The wonky marketing is the source for so much uncertainty, I believe. They'll show something brilliant and then mar it with something like the Dawn Trailer. I don't think Platinum Demo did them any favours. To not include proper tutorials was idiotic - and gave many a bad experience.
Lots of people aren't willing to give things a second chance.
Strong reviews are still the strongest marketing. If it scored well, people will reconsider. If it scored poorly, people will question themselves.
The headline "Final Fantasy is Back" - will sell more copies than any trailer we've seen.
Viral marketing is hard. I get the idea - since YouTube personalities seem to be how certain gamers consume media, i.e. we're not the target audience. Not sure about the implementation. I'd like to think they have some sort of ROI idea on these silly things, but I wouldn't bet the farm on it.
But if I'm honest with myself - if I was invited to participate in a VR warpstrike demo, I'd be the first in line.
But if I'm honest with myself - if I was invited to participate in a VR warpstrike demo, I'd be the first in line.
Likes:
DrBretto
Not raw news per se, but here's yours truly talking to Tabata about various things, including him saying that, yes, FF15 is basically a reboot from Versus that reuses elements: http://www.vg247.com/2016/09/01/fin...talks-delays-versus-fan-expectation-and-more/
Cool interview! Really been enjoying your articles. Thought I'd make a thread on GAF:
http://www.neogaf.com/forum/showthread.php?t=1272657
http://www.neogaf.com/forum/showthread.php?t=1272657
Great interview, much like your preview. Representing FF IX, too!
His work as director for XV is yet to be seen, but he really seems like a lovely guy that has lots of passion. Hopefully he get his well deserved holidays sooner than later and we get to see, in the future, a big project started from the ground up by him, preferably not Type-0 or FF related.
His work as director for XV is yet to be seen, but he really seems like a lovely guy that has lots of passion. Hopefully he get his well deserved holidays sooner than later and we get to see, in the future, a big project started from the ground up by him, preferably not Type-0 or FF related.
Regarding that:
From last year:
From last year:
Q: After Final Fantasy XV, what kind of game would you like to make?
A: There will definitely be something next. And I’d like to challenge something large-scaled, too. It won’t be a sequel to Final Fantasy XV, and not a series that follows the flow as seen in the Final Fantasy Type-0 series.
From a few weeks ago:A: There will definitely be something next. And I’d like to challenge something large-scaled, too. It won’t be a sequel to Final Fantasy XV, and not a series that follows the flow as seen in the Final Fantasy Type-0 series.
Final Fantasy 15 Director Answers Tough Questions Following Delay
In terms of what we want to do with the technology, we want to use that technological foundation that we've built up with Final Fantasy XV and move on to do something completely new using that knowhow and that base. We're going to look into new directions with it.
In terms of what we want to do with the technology, we want to use that technological foundation that we've built up with Final Fantasy XV and move on to do something completely new using that knowhow and that base. We're going to look into new directions with it.
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Likes:
Tornak and DrBretto
I can't give up the secret, sorry.
Mix of a good memory, a well-managed bookmark list and certified Google skills 
Likes:
AtSwimTwoBirds and DrBretto
Yep, a nice interview. Tabata sounds like a good man to be managing XV. Nomura can then concentrate on further bamboozling us with the latest development of his Kingdom Hearts saga. Seriously, can it get any more convoluted? The way that story twists and turns, not to mention the amount of platforms it's on, all but gives me a headache. That's not counting the near-constant revisions and additions he's made.
Likes:
Nye and LeonBlade
